Empowerment BEGINS BY BELIEVING IN your Divine potential
Our History
Before her retirement, Purpose Focused founder JoAnn Armenta served as Clean Cities Coordinator for Southern California Association of Governments.
Like many coordinators, she started her own 501(c)(3) to ensure the Department of Energy's EERE Clean Cities Program goals were carried out.
Today, JoAnn is passionate about empowering people to develop their innate gifts and passions through her work with Purpose Focused.
Our Vision
Humanity is experiencing the precipice of change. We envision a future where humanity embraces a sustainable and holistic way of life, in balance with the internal and external.
Purpose Focused serves both People and Planet: we support people committed to serving to bring about positive change for their community and environment.
We encourage our students and partners to plant the seeds that will grow their vision of the future for their children and for their children’s children.
Know Thyself
Our organization aims to partner with and sponsor people and organizations who reflect, not deflect.
Although the future is uncertain, we operate with the responsibility and obligation to conduct ourselves with love, dignity, and respect for others.
Creator says, It’s Time to change how we interact with each other and other living things. It’s Time to Restore Beauty!